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Salt Sugar Fat: How the Food Giants Hooked Us

Michael Moss

Hardcover | Pages: 480 pages

Rating: 3.99 | 24999 Users | 3064 Reviews

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Original Title:	Salt Sugar Fat: How the Food Giants Hooked Us
ISBN:	1400069807 (ISBN13: 9781400069804)
Edition Language:	English
Literary Awards:	James Beard Foundation Book Award for Writing and Literature (2014), San Francisco Book Festival for General Nonfiction (2013), Goodreads Choice Award Nominee for Food & Cookbooks (2013)

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Every year, the average American eats 33 pounds of cheese and 70 pounds of sugar. They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt shakers. It comes from processed food, an industry that hauls in $1 trillion in annual sales.

In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how this happened. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more--

Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research. He goes inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouth feel" of fat by manipulating its chemical structure. He unearths marketing techniques taken straight from tobacco company playbooks to redirect concerns about the health risks of products. He talks to concerned executives who explain that they could never produce truly healthy alternatives to their products even if serious regulation became a reality.

Simply put: the industry itself would cease to exist without salt, sugar, and fat.

Mention Based On Books Salt Sugar Fat: How the Food Giants Hooked Us

Title	:	Salt Sugar Fat: How the Food Giants Hooked Us
Author	:	Michael Moss
Book Format	:	Hardcover
Book Edition	:	Deluxe Edition
Pages	:	Pages: 480 pages
Published	:	February 26th 2013 by Random House
Categories	:	Nonfiction. Food and Drink. Food. Health. Science. Nutrition. Audiobook. Business

Rating Based On Books Salt Sugar Fat: How the Food Giants Hooked Us

Ratings: 3.99 From 24999 Users | 3064 Reviews

Commentary Based On Books Salt Sugar Fat: How the Food Giants Hooked Us

Where I got the book: my local library.Food is weird. At least, it is nowadays. Humans like variety; variety in food makes them eat more. Put science and industry at the service of variety, and you get:Be still my British heart.There are tens of thousands of different products in the average grocery store. One thing I learned from this fascinating book is that a successful strategy to increase sales is by line extensions, where, for example, you take a bestselling product like Oreos and come up

A fascinating in-depth and well researched look at the processed food industry. I recommend this for anyone who buys food at a grocery or convenience store (aka everyone). I read this book hoping to learn more about processed foods and how to avoid them, and I definitely got what I was looking for. Before reading this I was trying to avoid processed foods, and this book has helped increase that resolve, as well as educated me more on how to do it. It is absolutely amazing and frightening how

This is one of those Rorschach books, with parts that will resonate differently with you depending on your prior views of the processed food industry. Looking around at reviews of this book, I found basically two different reactions to Moss' research and analysis, both pro- and anti-industry. I'll go over both of them, because, to paraphrase Trotsky, you may not be interested in the food industry, but it is very interested in you, and an accurate understanding of what it does and how it works is

I can honestly say I am one of the first people on the planet to have eaten a Chicken Mc Nugget. This is my dad a few years backHe is a mechanical engineer and a total genius. Before I was born my dad had to find a job to support his family (they already had my older sister). My parents wanted to stay near family, so dad started looking around in the Sandusky Ohio areaHe got two job offers, one with NASA (yes.NASA) and one with Stein Associates, a brand new company that saw the need for mass

Salt, Sugar, Fat (the book-that is) is a healthy read about the unhealthy industry of processed foods. Although a little long-winded at times (the only reason for the 4-star rating, otherwise it would have received a 5-star rating)this book will be a healthy addition to your diet.In my home I work really hard to make as much as possible from scratch, but I also work full-time and feel like I am literally going out of my mind trying to keep up at times. This book reinforces the importance of not

We rarely get in the situation where our body and brain are depleted of nutrients and are actually in need of replenishment. Rather, he discovered, we are driven to eat by other forces in our lives. Some of these are emotional needs, while others reflect the pillars of processed food: first and foremost taste, followed by aroma, appearance, and texture.If you eat food, you should read this book. Sugar Salt Fat: How the Food Giants Hooked Us caused a very conflicted reaction in me, because

I received this book as a Goodreads giveaway. I thought this book was amazing! I consider myself to be a fairly healthy eater. I like fruits and vegetables and try to stay away from too much processed food. However, after reading this book I have even more of a commitment from staying away from any food that was developed in a laboratory. The author is not preachy. He is not advocating for a certain diet. I have been turned off by other authors such as Michael Pollan who seem to be pushing